The Heart of Your Home
Bringing the Fire In-Store
Amazon Fire TV sought to enhance its offline shopping experience and engaged us to create a visually compelling and cohesive retail system across Canada, the United States, and Mexico. The goal was to captivate in-store shoppers, encourage exploration of Fire TV, and showcase its value through a streamlined experience.
To achieve this, we produced four engaging videos highlighting the full Fire TV product line while seamlessly integrating the Amazon ecosystem. Additionally, we designed a suite of Point of Sale materials that elevated the in-store experience, reinforcing brand consistency and driving consumer engagement
Find My Remote
Our clients aimed to highlight the new Amazon Alexa feature integrated into the remotes. To enhance the retail experience, we designed an interactive display where customers could engage with various buttons to explore key features in depth, creating a hands-on and immersive shopping experience.
Attract Loop
In a competitive landscape without retailers, the attract loop served as a dynamic centerpiece, continuously playing to capture consumer interest. Featuring eye-catching visuals, key benefits, and engaging animations, it was designed to draw attention and encourage deeper exploration of the brand.
Comparison Chart
The comparison chart provided a clear, intuitive way for customers to evaluate the full product lineup. It highlighted key benefits and differentiators across all devices, enabling shoppers to make informed decisions at a glance.
The creative team
Creative Director - Colin McKeveny
My Role - Associate Creative Director
ACD - Colton McMurray
Sr. Copywriter - Taylor Fagan
Art Director - Brennan Commons
Designer - Elizabeth Mason
3D Creative Director - West Anderson
3D - Rory Emmons
3D - Diego Meza
3D / Motion Designer - Luis Aaron Vasquez Silva
Motion Designer - Phil Reed
Motion Designer - David Diaz