Ford Owner
Ford Owner was an extensive responsive website redesign made up of components that worked within an Adobe Experience Manager (AEM) content management system. From the design system to its development, all aspects of this site had to meet WCAG (Website Content Accessibility Guidelines).
The building blocks
The design system was built using a component-based approach to support four key goals: reusability, easy maintenance, rapid development, and full compliance with accessibility standards. Each component was designed with accessibility in mind, while development focused on implementing these standards within the code. AEM served as the source of truth, enabling efficient content creation through its AI-powered content management system.
The creative team
ECD - Erik Looney
GCD - Ben Carmean
My Role - Senior Art Director
Art Directors - Kenzie Tubbs, Rose Linhares, Nate Hofer
Writer - Meg Nuckolls, Michael Nishanian
Experience Design - Selina Kendall, Simon Goodwin, Adriana Phillps-Guzman
Development - VML, Comarch, FordIT