Microsoft Priva

We assisted in developing the visual identity for Microsoft Priva and supported the launch of their five new products. In addition to the video, we provided a range of go-to-market deliverables to help educate customers on the features and benefits of the product offerings.

Visual identity

We developed a cohesive visual identity system that gave each product its own distinct presence while maintaining brand unity across the entire suite. Individual products were differentiated through unique background colors, allowing them to stand out on their own. At the same time, a consistent approach to iconography and graphic style created visual harmony across all videos, reinforcing a unified brand experience.

A unified visual identity

To support their sellers in introducing the new product to customers, we extended the visual identity beyond the video into sales materials like data sheets, quick start guides, and PowerPoint templates.

To support their sellers in introducing the new product to customers, we created an extensive PowerPoint template. This gave us the opportunity to extend the visual identity beyond the video and into their sales materials.
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The creative team

My Role - Associate Creative Director

Writer - Tyler Sanz

Designer - Daniele McCoy

Motion Design - David Diaz

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