Building a legacy
AWS for Financial Services recently launched a global campaign titled “Leave Your Legacy.” We played a key role in creating a series of teaser videos that reinforce the AWS for FSI vision for the future of the industry, while showcasing how AWS can empower customers to redefine their future.
Payments
Capital Markets
To launch "Leave Your Legacy," we highlighted the human impact of AWS and how we are driving change within the financial services industry.
By combining cinematic visuals with dynamic, impactful statements, we showcased how AWS is transforming economies, communities, and lives. The fast-paced energy mirrored the excitement of building a legacy and the innovative mindset required to move beyond outdated traditions. In the end, we encouraged viewers to envision their future with us.
Insurance
Banking
The creative team
ECD - Chris Elliott
My Role - Associate Creative Director
Writer - Debbie Baer
Designer - Brennan Commons
Motion Design - Shawn Backstrom, Phil Reed, Luis Aaron Vasquez Silva
Editor - Felipe Rodriguez
Video team - Gar Hooker, Aidan Martin, Kristen Barry