Microsoft Azure
In collaboration with the Microsoft Azure FY2025 Solution Play launch, we brought to life a series of five vibrant, high-energy videos designed to feel fresh, fun, and informative. Each video delivered a high-level look at Azure’s customer service capabilities, tailored for their internal launch audience.
The challenge
We set out to craft a series of videos that sparked excitement and delivered clarity, all without saying a word. Each piece needed to stand strong on its own, spotlighting individual solution plays, while also snapping together seamlessly into a bigger-picture overview that told the full story in one cohesive visual language.
The solution
Building on the visual language of a previously developed piece, we designed each frame to flow naturally into the next, using illustrative cues as connective tissue between scenes. Transitions became part of the storytelling, with motion, composition, and color working together to guide the viewer through each narrative moment with clarity and cohesion.
The creative team
My Role - Associate Creative Director
Writer - Ben Sampson
Designer - Tom Hoeing
Motion Design - David Diaz
Editor - Cody Wilson
Video team - Erik Williams