Bridgestone Golf
Bridgestone Golf came to us for a website redesign. Through this process we created a responsive design system made up of components that worked within an Adobe Experience Manager (AEM) content management system. With this system, we were able to set up the site so that it gave the client full ownership and editing capabilities.
The building blocks
The design system was built using a component-based approach to support four key goals: reusability, easy maintenance, rapid development, and full compliance with accessibility standards. Each component was designed with accessibility in mind, while development focused on implementing these standards within the code. AEM served as the source of truth, enabling efficient content creation through its AI-powered content management system.
Social
To help revamp the Bridgestone Golf social platforms, we put together a social playbook strategy that focused around three key messaging strategies; embracing individuality, simplifying the science and connecting through credibility. Along with this, we helped create a social campaign strategy that utilized their pros.
The creative team
Creative Director - Jason Caton
My role - Art Director
Development - VML, Bridgestone IT