Carson Tahoe Health
As a smaller hospital outside of Reno, Nevada. Carson Tahoe Health had long seen patients and caregivers gravitate toward larger healthcare systems. But following a major renovation, they set out to reintroduce themselves to the community. Their goal: to demonstrate a renewed commitment to learning, evolving, and ultimately reshaping the way they serve both patients and families, showing that bigger isn't always better when care is personal, thoughtful, and rooted in the community.
Inspired by you
Pre-internal launch
To rally the community, we knew we had to start from within. Our first step was making sure their staff felt seen, heard, and valued, because the drive to improve and move forward wasn’t just inspired by the community, it was inspired by them.
We proposed a series of internal events to celebrate and engage our teams. Starting with the CEO making personal visits to hospital floors, clinics, and urgent care centers to share the vision, walking through the plans in detail and emphasizing what this transformation means, not just for the organization, but for each and every individual.
We also introduced refreshed branded swag and rolled out a system-wide series of posters and messages throughout the hospital, reinforcing a renewed sense of purpose and pride.
The creative team
GCD - Brad Hamilton
My role - Senior Art Director
Writer - Laura Piper
Community launch
Surrounded by natural beauty, we wanted to challenge the notion that inspiration is born in cubicles or boardrooms. For them, it lives in the everyday rhythm of the community, at the local diner, the farmer’s market, or out on the crisp, clear waters of Tahoe.
To reintroduce Carson Tahoe, we set out to reshape how ideas are sparked and shared. We grounded our storytelling in real community spaces, highlighting how inspiration can be found, reimagined, and renewed in familiar places. We then brought that same energy back inside the hospital, through thoughtful messaging and a series of community-focused events designed to bridge the spirit of Tahoe with the care we provide.